Update: 13.11.2023

Last week: 44 week 2023 (30.10.2023 - 05.11.2023)

Last full month: October 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 146 350 -4.4% 2.9% 0 36 165 516 -4.0% 3.0% 0 -4.6%
MoM 685 594 0.6% 3.0% -0.4 166 926 496 3.0% 3.1% -0.5 15.1%
YTD 4 380 250 -48.2% 2.9% -2.3 1 094 479 932 -35.2% 3.3% -1.8 -6.4%
MAT 5 778 088 -47.3% 3.0% -2.5 1 425 830 152 -33.6% 3.3% -1.9 -3.1%
DEXALGIN
WoW 21 293 -11.4% 0.4% 0 11 037 585 -12.7% 1.1% -0.2 -0.5%
MoM 102 990 34.4% 0.4% 0.1 54 000 126 38.2% 1.2% 0.3 5.2%
YTD 813 145 -43.6% 0.4% -0.3 420 931 131 -31.6% 1.1% -0.7 -0.3%
MAT 958 041 -47.4% 0.4% -0.3 492 280 065 -35.4% 1.1% -0.8 0.3%
ESPUMISAN (ADULTS)
WoW 71 275 -2.4% 41.3% 0.5 40 793 601 -1.9% 46.1% 1 -3.6%
MoM 302 059 15.3% 40.2% 2 171 890 844 16.6% 44.9% 1.6 9.6%
YTD 2 597 225 -32.3% 39.5% -15.7 1 541 225 197 -21.2% 46.7% -14 -5.5%
MAT 3 043 306 -35.3% 39.7% -16.7 1 794 917 415 -24.2% 47.0% -15.1 -8.0%
ESPUMISAN BABY
WoW 27 338 -1.4% 33.5% -1.1 21 688 591 0.1% 48.5% -0.7 1.8%
MoM 121 542 20.0% 35.2% 2 94 117 783 27.3% 49.9% 3.3 13.2%
YTD 996 404 -19.5% 32.3% -5.8 744 781 258 -3.8% 47.3% -3.8 -5.1%
MAT 1 185 387 -19.8% 32.4% -5.9 876 401 524 -4.4% 47.3% -4.2 -5.3%
FASTUM
WoW 16 384 -6.8% 0.8% 0 9 847 857 -6.7% 2.0% -0.1 -2.7%
MoM 74 252 7.7% 0.8% 0 44 694 797 8.0% 2.1% -0.1 11.6%
YTD 676 551 -25.8% 0.9% -0.3 407 944 574 -13.8% 2.2% -0.3 2.1%
MAT 805 104 -27.1% 0.9% -0.3 481 125 313 -14.8% 2.2% -0.4 2.0%
IODOMARIN
WoW 83 690 -0.8% 25.4% -0.3 15 073 775 -0.8% 10.0% -0.3 0.6%
MoM 354 624 19.8% 25.0% 1.8 63 733 938 20.2% 9.9% 0.9 11.4%
YTD 3 068 139 11.5% 23.2% 2.9 557 539 905 3.3% 9.4% 0.3 -2.6%
MAT 3 611 030 8.9% 23.1% 2.5 657 614 057 2.1% 9.3% 0 -2.7%
LIOTON
WoW 18 629 1.3% 1.9% 0 22 680 641 1.8% 3.9% 0 -0.8%
MoM 79 829 -10.6% 1.9% -0.4 95 544 768 -8.1% 3.8% -0.7 8.7%
YTD 854 040 -23.9% 2.1% -0.5 1 051 227 269 -9.0% 4.4% -0.3 -5.4%
MAT 983 990 -26.2% 2.1% -0.6 1 203 861 188 -10.2% 4.4% -0.4 -5.9%
MEZYM
WoW 254 830 4.2% 17.2% -0.2 44 587 222 5.1% 12.3% -0.2 5.3%
MoM 1 044 774 13.9% 17.4% 0.4 180 805 122 15.6% 12.7% 0.4 11.5%
YTD 9 584 132 -38.2% 18.0% -8.5 1 563 459 151 -34.0% 12.6% -6.4 -9.0%
MAT 11 431 256 -40.5% 18.1% -9.2 1 837 280 520 -36.5% 12.7% -7 -10.3%
MIG 400
WoW 141 436 -1.3% 2.5% 0 18 946 926 -1.5% 1.9% 0 -0.5%
MoM 632 616 -2.0% 2.5% -0.2 83 796 209 1.7% 1.9% -0.1 5.2%
YTD 5 463 267 -25.0% 2.5% -0.8 698 416 914 -18.7% 1.9% -0.6 -0.3%
MAT 6 574 984 -24.6% 2.5% -0.8 833 875 100 -18.6% 1.9% -0.7 0.3%
PROSTAMOL
WoW 26 035 3.4% 13.3% 0.3 42 411 811 3.2% 15.7% 0.3 0.9%
MoM 113 178 16.3% 13.6% -0.5 187 439 877 17.6% 16.3% -0.4 20.9%
YTD 945 028 -30.3% 13.4% -5.6 1 459 851 817 -23.2% 15.2% -5 -1.3%
MAT 1 134 839 -32.0% 13.5% -6.1 1 724 724 994 -25.3% 15.1% -5.6 -1.3%
RESPERO MYRTOL
WoW 32 898 -4.6% 8.4% 0 17 235 914 -4.1% 8.7% 0.1 -5.0%
MoM 146 557 22.5% 8.3% 0.4 76 853 359 21.4% 8.6% 0.1 16.9%
YTD 934 764 -10.7% 7.4% -1.1 506 631 377 2.9% 8.0% -0.4 2.1%
MAT 1 188 961 -6.5% 7.5% -1 637 917 581 7.9% 8.1% -0.3 5.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 4 380 250 -48.2% 2.9% -2.3 1 094 479 932 -35.2% 3.3% -1.8 -6.4%
DEXALGIN 813 145 -43.6% 0.4% -0.3 420 931 131 -31.6% 1.1% -0.7 -0.3%
ESPUMISAN (ADULTS) 2 597 225 -32.3% 39.5% -15.7 1 541 225 197 -21.2% 46.7% -14 -5.5%
ESPUMISAN BABY 996 404 -19.5% 32.3% -5.8 744 781 258 -3.8% 47.3% -3.8 -5.1%
FASTUM 676 551 -25.8% 0.9% -0.3 407 944 574 -13.8% 2.2% -0.3 2.1%
IODOMARIN 3 068 139 11.5% 23.2% 2.9 557 539 905 3.3% 9.4% 0.3 -2.6%
LIOTON 854 040 -23.9% 2.1% -0.5 1 051 227 269 -9.0% 4.4% -0.3 -5.4%
MEZYM 9 584 132 -38.2% 18.0% -8.5 1 563 459 151 -34.0% 12.6% -6.4 -9.0%
MIG 5 463 267 -25.0% 2.5% -0.8 698 416 914 -18.7% 1.9% -0.6 -0.3%
PROSTAMOL 945 028 -30.3% 13.4% -5.6 1 459 851 817 -23.2% 15.2% -5 -1.3%
RESPERO MYRTOL 934 764 -10.7% 7.4% -1.1 506 631 377 2.9% 8.0% -0.4 2.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 5 778 088 -47.3% 3.0% -2.5 1 425 830 152 -33.6% 3.3% -1.9 -3.1%
DEXALGIN 958 041 -47.4% 0.4% -0.3 492 280 065 -35.4% 1.1% -0.8 0.3%
ESPUMISAN (ADULTS) 3 043 306 -35.3% 39.7% -16.7 1 794 917 415 -24.2% 47.0% -15.1 -8.0%
ESPUMISAN BABY 1 185 387 -19.8% 32.4% -5.9 876 401 524 -4.4% 47.3% -4.2 -5.3%
FASTUM 805 104 -27.1% 0.9% -0.3 481 125 313 -14.8% 2.2% -0.4 2.0%
IODOMARIN 3 611 030 8.9% 23.1% 2.5 657 614 057 2.1% 9.3% 0 -2.7%
LIOTON 983 990 -26.2% 2.1% -0.6 1 203 861 188 -10.2% 4.4% -0.4 -5.9%
MEZYM 11 431 256 -40.5% 18.1% -9.2 1 837 280 520 -36.5% 12.7% -7 -10.3%
MIG 6 574 984 -24.6% 2.5% -0.8 833 875 100 -18.6% 1.9% -0.7 0.3%
PROSTAMOL 1 134 839 -32.0% 13.5% -6.1 1 724 724 994 -25.3% 15.1% -5.6 -1.3%
RESPERO MYRTOL 1 188 961 -6.5% 7.5% -1 637 917 581 7.9% 8.1% -0.3 5.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 146 350 -4.4% 2.9% 0 36 165 516 -4.0% 3.0% 0 -4.6%
DEXALGIN 21 293 -11.4% 0.4% 0 11 037 585 -12.7% 1.1% -0.2 -0.5%
ESPUMISAN (ADULTS) 71 275 -2.4% 41.3% 0.5 40 793 601 -1.9% 46.1% 1 -3.6%
ESPUMISAN BABY 27 338 -1.4% 33.5% -1.1 21 688 591 0.1% 48.5% -0.7 1.8%
FASTUM 16 384 -6.8% 0.8% 0 9 847 857 -6.7% 2.0% -0.1 -2.7%
IODOMARIN 83 690 -0.8% 25.4% -0.3 15 073 775 -0.8% 10.0% -0.3 0.6%
LIOTON 18 629 1.3% 1.9% 0 22 680 641 1.8% 3.9% 0 -0.8%
MEZYM 254 830 4.2% 17.2% -0.2 44 587 222 5.1% 12.3% -0.2 5.3%
MIG 141 436 -1.3% 2.5% 0 18 946 926 -1.5% 1.9% 0 -0.5%
PROSTAMOL 26 035 3.4% 13.3% 0.3 42 411 811 3.2% 15.7% 0.3 0.9%
RESPERO MYRTOL 32 898 -4.6% 8.4% 0 17 235 914 -4.1% 8.7% 0.1 -5.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 685 594 0.6% 3.0% -0.4 166 926 496 3.0% 3.1% -0.5 15.1%
DEXALGIN 102 990 34.4% 0.4% 0.1 54 000 126 38.2% 1.2% 0.3 5.2%
ESPUMISAN (ADULTS) 302 059 15.3% 40.2% 2 171 890 844 16.6% 44.9% 1.6 9.6%
ESPUMISAN BABY 121 542 20.0% 35.2% 2 94 117 783 27.3% 49.9% 3.3 13.2%
FASTUM 74 252 7.7% 0.8% 0 44 694 797 8.0% 2.1% -0.1 11.6%
IODOMARIN 354 624 19.8% 25.0% 1.8 63 733 938 20.2% 9.9% 0.9 11.4%
LIOTON 79 829 -10.6% 1.9% -0.4 95 544 768 -8.1% 3.8% -0.7 8.7%
MEZYM 1 044 774 13.9% 17.4% 0.4 180 805 122 15.6% 12.7% 0.4 11.5%
MIG 632 616 -2.0% 2.5% -0.2 83 796 209 1.7% 1.9% -0.1 5.2%
PROSTAMOL 113 178 16.3% 13.6% -0.5 187 439 877 17.6% 16.3% -0.4 20.9%
RESPERO MYRTOL 146 557 22.5% 8.3% 0.4 76 853 359 21.4% 8.6% 0.1 16.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs